It is not about money or ambitions. It is not about challenge or self-esteem. You take photos because this is the only way to reveal beauty, both obvious and hidden. Every time you see stunning beauty of this world, you simply cannot pass by. You want to put this image into amber and save it for ages, for all the generations yet to come. This is an exceptional way to freeze the time. To let the memories live forever. To let beauty fill our hearts. Fill them up to the brim.